Creating a Forward-Looking KPI
Much of our organizational reporting today looks only at the past. It show us what happened in the past month, most recently completed quarter, or year-to-date. This information has value, but in many cases it would have more value if it would help us look to the future. Often, when decision makers look at past information, they use it to estimate a likely future state.
For example, a CFO looking at the following chart and assume that $2.676M represents ¾ of his total fiscal year sales:
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